Construction Verification is not What You Think

During an introductory meeting with a client today, the client stopped me several times early in my presentation so that he could tell me that he already knew what Construction Verification was. And he got it wrong every time. The problem was he assumed that CV was a new label for any of a number of established services that he was already familiar with.

“You’re a monitoring service.” No. “You’re an inspection service.” No. “You document areas that we have question about.” No.

One of the many challenges we face is to break people free of their expectations based on the status quo. Many people have formed opinions on these existing services a long time ago. Some will recognize the value of CV right away. Others will need something to shake them free of their past experiences.

So, we’ll just keep shaking the tree.

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