Posts Tagged ‘blog construction’

Social Media for Recognition and Retention – Part 2

March 27, 2009

In part 1 of this topic I discussed the benefits of sharing your crews’ success stories with the world through social media. Below is a brief outline of the sequence of social media events that a project manager/principle can use to highlight the work of his or her crew:

  1. On a site walk you learn of your superintendent’s amazing effort to rally together with the rebar sub in order to satisfy a city inspector and keep the project moving forward.
  2. Shake the super’s hand and get a photo of him and anyone else involved in the game-saving event.
  3. You immediately grab your blackberry and post a 140-character message to Twitter praising the super by name for a job well done.
  4. Upon returning to the office you write a short description (1-2 paragraphs) of the story (scrubbed of any proprietary information of course) and post it to your blog along with the photo.
  5. Post another announcement on Twitter including a link to the blog post and kudos to the super for job well done.
  6. Write a more lengthy description (2 -4 paragraphs) of the accomplishment including quotes from the super and possibly the client to reinforce the impact on the project.
  7. Send an email to the whole company with a link to the recognition web page and the blog post, where peers can add their own notes of congratulations.