Posts Tagged ‘construction human relations’

Social Media for Recognition and Retention – Part 2

March 27, 2009

In part 1 of this topic I discussed the benefits of sharing your crews’ success stories with the world through social media. Below is a brief outline of the sequence of social media events that a project manager/principle can use to highlight the work of his or her crew:

  1. On a site walk you learn of your superintendent’s amazing effort to rally together with the rebar sub in order to satisfy a city inspector and keep the project moving forward.
  2. Shake the super’s hand and get a photo of him and anyone else involved in the game-saving event.
  3. You immediately grab your blackberry and post a 140-character message to Twitter praising the super by name for a job well done.
  4. Upon returning to the office you write a short description (1-2 paragraphs) of the story (scrubbed of any proprietary information of course) and post it to your blog along with the photo.
  5. Post another announcement on Twitter including a link to the blog post and kudos to the super for job well done.
  6. Write a more lengthy description (2 -4 paragraphs) of the accomplishment including quotes from the super and possibly the client to reinforce the impact on the project.
  7. Send an email to the whole company with a link to the recognition web page and the blog post, where peers can add their own notes of congratulations.

Social Media for Recognition and Retention – Part 1

March 27, 2009

One of the attendees at my social media presentation to the local Associated Builders and Contractors board mentioned that he felt that there were many wasted opportunities to share stories about the great work his crew did.  He went on to say that his superintendents problem solving abilities were a real competitive advantage, but he found it difficult to convey that to current and potential customers.

I thought social media would be a great mechanism for sharing such stories.  The company benefits in a couple of ways. First, as the gentleman above suspected, these stories make great marketing copy. They create an opportunity for current customers to emotionally invest in the work of their contractor and paint an enticing picture for prospective clients.

However, I think efforts to recognize your crews’ success on the web will pay bigger dividends for the morale of the crews themselves. Think about it. If you see yourself mentioned in the company’s print newsletter, you might take it home to share with your spouse. However, if your mentioned in a blog post, with a link to the recognition page on the company website, then you’re likely to share that with all of your friends and family by email. Chances are that more than a few of those folks are in construction too, which means that your recognition effort can have recruiting benefits too.

See part 2 of this post for a 7-step approach for promoting the work of your crews.